Nice takedown (by Michelle Cottle of TNR) of the self-important pollster’s new book.
Cottle on Luntz:
But what WARWR is really offering…really… is “Dr. Frank I. Luntz’s prescription for “What Americans really need right now.” This, in fact, is the theme and the title of the book’s conclusion—a section so heavy-handed, patronizing, and clichéd that it led me to change my overriding question about WARWR from the benign if bemused, “Who was Luntz writing for?” to the more pointed, “Who the hell does Luntz think he is?” The short answer is that Luntz is a pollster, and, as such, is burdened by the belief that he is privy to the innermost secrets of the American psyche.
See also: Mark Penn.
